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Digital features in medical publications: Where are we now? (Recorded 1 March 2018)

This was our 3rd MedComms Networking Virtual Event and we were delighted to be working with Springer Healthcare on this programme.

Caroline Halford presented key findings from a short survey of publishing professionals working in around MedComms and the pharmaceutical industry, looking at perceptions and experiences of digital features to accompany medical publications. Caroline also discussed readership trends in medical publishing, Adis's experience of digital features, metrics, and how to maximise return on investment.

Once again we lined up a panel of experts for the discussion and the emphasis in the meeting was on encouraging the audience to ask questions and share their own experiences.

This MedComms Networking meeting is supported by Blue Sky eLearn.