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Audience Engagement at Events: An Art or a Science? - Cancelled


Please join us for our 4th MedComms Networking Virtual Event! We're delighted to be working with Leslie Robertson, a Specialist in Audience Engagement, on this programme. Leslie will draw upon his extensive experience and use case histories to talk about connecting audiences through creative engagement and to demonstrate how you can collaborate with delegates in more engaging ways, leading to behavioural change, memorable interactions, and quality, measurable outcomes.

Leslie will also discuss the challenges and opportunities technology offers for multilingual audiences. Leslie believes that technology should always be an enabler not a distraction, and will share why he believes 'one size' or one technology doesn't fit the needs of every event.

With a panel of event owners and experts, there will be a discussion around what has to be considered prior to deciding on the use of event technology. He will also aim to define 'audience engagement' with your help. The emphasis in the meeting will be on encouraging you the audience to ask questions and share your own experiences.

Join us, from wherever in the world you are. Everyone welcome. Please help spread the word. Get some cake in and gather your team together and join in as a group. These virtual meetings are supported by Blue Sky eLearn.

By registering for this webinar you agree that Blue Sky may contact you with additional information about their products, services, and future events.


  • Peter Llewellyn, Managing Director, NetworkPharma Ltd. and Founder of the MedComms Networking Community

    With a background in pharma, e-comms, marketing, medical communications and publishing work, Peter is now involved in a diverse range of activities. MedComms Networking, which celebrated its 10 year anniversary in 2017, is a global initiative that facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.

  • Leslie Robertson, Audience Engagement Specialist

    Leslie is an audience engagement specialist connecting audiences through creative engagement. He held many senior leadership roles in a 26-year career with AstraZeneca in the UK, International, Emerging Markets and global teams. Leadership roles included Head of GI Marketing, Commercial Director CEE, Field Sales Primary Care, Head of Operations, Country President Turkey as well as many other roles in the Development Function and Human Resources. In the last 5 years since establishing his own business, he has worked with and delivered events and projects with the majority of the top 10 global healthcare organisations on 4 continents. Leslie has facilitated and presented in the last 18 months at a diverse range of meetings and events, both internal and external audiences. Recent events include Executive Presence workshops for global clinical leaders, operational effectiveness and engagement change programmes, as well as product launches, global kick-off meetings and 'Train the Trainer' events for Key Account Managers. Most of his recent events have been both cross-functional and multi-cultural.

  • Jim Bohlen, Vice President, Business Development - Life Sciences

    Jim is responsible for business development and strategic partnerships for Blue Sky eLearn’s Life Sciences division. With over 15 years of experience in providing virtual meeting and web based training solutions for pharmaceutical/biotech companies, CROs and medical agencies, Jim has become a respected thought leader in the industry. Jim is dedicated to working with clients to tailor the right combination of technology and project management that best fit their short and long term training objectives.

July 12, 2018
Thu 5:00 AM PDT

Duration 1H 0M

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