Program Overview

The public looks to physicians for information, advice, and reassurance, so it is important for you to deliver a clear, thoughtful, and concise message. This is especially true when engaging with the press or on social media.

During this three-part interactive virtual series, you will learn how to effectively communicate with compelling storytelling, advocate with a strong voice and proper messaging, and utilize social media properly to reach the intended audience. Each 2-hour evening session provides an interactive learning experience led by nationally recognized faculty using a dynamic online format. The series will give you skills to navigate radio, TV, and print interviews, message framing for op eds and letters to the editor, and self-publishing through social media. 

Session One: Media Writing for the Physician Advocate Captivating storytelling can offer a way to communicate, resonate and interact in a creative way with the audience. Learn how to hone your message, and advocate effectively by pitching newsworthy stories through writing.

Molly Weedn, Senior Associate, Axiom Advisors

Session Two: Speaking to the Media In the current healthcare climate, the public relies on community physician leaders to provide clear, accurate messaging in the media. Learn how to skillfully interact with the media with proper preparation and deliver messaging free of personal views.

Patricia Clark, Communications Expert

Session Three: Build Your Online Presence Creating and managing your online presence can be challenging, however it has been shown to be vital importance to today’s medical practices. This session offers the opportunity for physicians to learn strategies for reaching the correct audience and utilize an online platform to advocate for important issues effecting patients, medical practices, and the community.

Emmie Johnson, Principal, EMJ Public Affairs