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New Member Acquisition



This category contains learning on the topic of New Member Acquisition (sometimes known as member recruitment). It covers topics such as lapsed member campaigns and marketing or communications campaigns to potential members.


The goal of member recruitment is one that most membership bodies share. The increase in new members ensures growth alongside high member retention. As a membership professional it is a crucial activity each year which needs appropriate resources and strategies.
Modules are located below and an introduction to our learning and assessment format can be viewed in the above video.