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Engagement / Retention

This category contains learning on the topic of Member Engagement and Retention. This includes topics such as communications, participation and member experience. Membership engagement is crucial in order to achieve high member retention. A highly engaged member is more likely to renew their membership than one that is disengaged. As a membership professional, it will likely be your role to set retention objectives/goals and then devise and implement an engagement strategy and plan to meet these objectives.