This category contains learning on
the topic of Member Engagement and Retention. This includes topics such as
communications, participation and member experience.
Membership engagement is crucial in
order to achieve high member retention. A highly engaged member is more likely
to renew their membership than one that is disengaged.
As a membership professional, it will likely be your role to set
retention objectives/goals and then devise and implement an engagement
strategy and plan to meet these objectives.