This category contains learning on
the topic of Membership Strategy. This includes setting categories, pricing and
strategy defines how you are going to operate your membership scheme in the
longer term before being broken down into recruitment strategy and retention
strategy. It is important that membership professionals attempt to clarify an
overarching long term strategy which defines the framework (categories,
pricing, criteria etc) for a long term period to provide clarity and effective
Modules are located below and an introduction to our learning and assessment format can be viewed in the above video.