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Membership Strategy



This category contains learning on the topic of Membership Strategy. This includes setting categories, pricing and entry criteria.

Membership strategy defines how you are going to operate your membership scheme in the longer term before being broken down into recruitment strategy and retention strategy. It is important that membership professionals attempt to clarify an overarching long term strategy which defines the framework (categories, pricing, criteria etc) for a long term period to provide clarity and effective marketing.

Modules are located below and an introduction to our learning and assessment format can be viewed in the above video.