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Boosting member retention through structured member engagement strategies

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Description

Is your member retention rate declining? It costs 8 times less to retain an existing member than recruiting a new one, so member retention strategies are more crucial than ever for membership organisation success.

This on-demand webinar will provide insights into reactive and proactive tactics that real-life membership organisations have adopted to drive their retention rate. This discussion will include practical insights into how technology has underpinned these strategies.

Learning objectives:

- Learn practical reactive and proactive strategies to optimise your member retention rate
- Understand the different approaches that can be implemented across the member engagement journey
- Establish which metrics are most appropriate to measure member retention levels
- Hear about real-life membership body case studies that will bring this topic to life.

Contributors

  • Ed Owen

    Head of UK Sales & Marketing at APT Solutions Ltd

  • Steven Shiels

    Head of Sales and Marketing at Protech CRM