Description

Did you know that it costs 8 times less to retain an existing member than recruiting new one and that the average membership body annual retention rate is 83%?
It is critical for membership organisations to improve on this rate (to reduce pressure on sometimes challenging new member acquisition) to enable sustainable growth during challenging times.
Is your rate below 83%? This webcast will provide you with practical member retention/engagement help/advice/Tips
Is your rate above 83%? Well done. This webcast will enable you to quality assure current member engagement/retention activity
This session will provide membership professionals with practical support that can be implemented within your organisation.
Learning objectives:
- Practical advice/ tips on how to define and optimise member engagement
- Understand how to take more informed, robust and structured approach to your member engagement strategy
- Learn practical strategies and tactics which you can implement to improve your member retention and engagement
- Establish which metrics are most appropriate to measure member engagement levels