In 2006, MESA conducted its first research study, MESA Metrics that Matter after finding a market need for the data. The findings from this original primary research provide a platform for companies to understand what differentiates companies that improve their business performance from others. In 2013-14, MESA began collaborating with LNS Research on the study and the study was renamed to Analytics that Matter. The study is refreshed and updated every few years to keep track of the current market trends.