Creating, Maintaining, and Capitalizing on Your Brand

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It’s more than just a logo. Your professional brand identity takes intentional focus and investment to develop and ultimately excel. This session will provide you with tips and tactics to help you create, maintain, and capitalize on your brand in an online world. You’ll see whose brands are excelling in 2022 and walk away with ideas for developing your own brand identity, value, and return.

Upon completing this session, you will be able to:

Describe how to develop your brand identity
Implement tactics to maintain the value of your brand
Formulate ideas for capitalizing on your brand

Speaker: Ray Caruso and Chris Schwartz, CAI, AMM | K-BID Online

Contributors

Ray Caruso

He started with K-BID in 2003 with a background in multi-unit retail management and IT. He is married with a 22 year old daughter.
Chris Schwartz, CAI, AMM

Chris has a background in finance and marketing and has been with K-BID since 2010. He grew up on a farm near Plato, Minnesota and later attended the University of Minnesota Duluth. In Wayzata, Minnesota, where he lives with his wife and two daughters, he enjoys spending time with family, being outdoors, golfing, camping and cooking.