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2022 Tech Tool How-To: Google Ads from A to Z

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The live, virtual workshop has ended. On-demand viewing is available through January 2023.
CLICK HERE to access the workshop. 
(Registration and NAA login required. Scroll to the bottom of the page to register for this workshop.)

2022 Tech Tool How-To: Google Ads from A to Z
With some social media platforms becoming less effective in advertising, it’s important to know alternative advertising platforms to keep in front of your buyers and sellers effectively. In this virtual, hands-on workshop, you will learn how to set up Google Ads properly and then how to fine tune and troubleshoot them once set up. You’ll work through the exact steps needed to create a Google Ads campaign by starting with keyword-based bidding and then extending into retargeting and Google Display Network (GDN). By the end of this virtual workshop, you’ll have an actual Google Ads campaign set up and working using your own Google account!

To participate with the in-class exercises successfully, you will need to have these ready PRIOR to viewing the on-demand, virtual workshop:
  1. Set up your Google account
  2. Set up your conversion tracking
  3. Laptop ready and open to use hands-on during class

PLEASE NOTE: This workshop requires some basic knowledge of Google Ads. If you are unable to follow the technical steps necessary for the in-class exercises, please register and attend with someone who can help you.

Come back to this same course in the NAA Online Education Center to attend the workshop on the virtual live day or to view the recording afterwards. (Please allow one week for each recording to be posted following the virtual live day.)

To register click below
To register
for this workshop, click the $$$ button below. To register for another virtual workshop, click here to select the workshops you wish to attend, then complete the registration and payment* for each one. (Please note that registration will open for each as instructors and dates are finalized.)

*Team Pricing is only available for staff from the same company and employed by a single office where an NAA member is employed. To register NAA Non-Members for the summit with Team Pricing at the Membership price, you must call 913-541-8084 to provide registrant information and payment or email education@auctioneers.org for more information.

Cancellation policy: Cancellations must be made in writing at least 2 weeks prior to the course to receive a refund. There is a $50 cancellation fee for this event. Cancellations made less than 2 weeks prior will be entitled to a 50% refund of registration fees. Substitutions are encouraged.