The live, virtual workshop has ended. On-demand viewing is available through March 2023.
CLICK HERE to access the workshop. Please allow one week for the recording to be available.
(Registration and NAA login required. Scroll to the bottom of the page to register for this workshop.)
2022 Tech Tool How-To: Google Analytics with UA and GA4
Tools like Google Analytics can help you figure out what's working and what's not in your marketing. But, for most marketers and small business owners, it's not the easiest tool to figure out. But that doesn't have to be the case! In this virtual, hands-on workshop, you'll discover a simple step-by-step framework that will help you unlock the full potential of Google Analytics so you start making better decisions to improve your marketing results. From setting up your first account, to advanced tips on how to quickly read the reports for actionable insights, this workshop is perfect for both beginners and experienced Google Analytics users who know they can get more from this incredible platform.
To participate with the in-class exercises successfully, you will need to have these ready PRIOR to attending the live, virtual workshop:
- Set up your Google account (don't have to have an existing Google Analytics account, but will be helpful)
- Laptop ready and open to use hands-on during class
PLEASE NOTE: This workshop requires some basic knowledge of digital marketing, and may require you to place code on your site (if you have not yet installed Google Analytics). If you are unable to follow the technical steps necessary for the in-class exercises, please view with someone who can help you.
Instructor: Chris Mercer | MeasurementMarketing.io.
Come back to this same course in the NAA Online Education Center to attend the workshop on the virtual live day or to view the recording afterwards. (Please allow one week for each recording to be posted following the virtual live day.)
To register for this workshop, click the $$$ button below. To register for another virtual workshop, click here to select the workshops you wish to attend, then complete the registration and payment* for each one. (Please note that registration will open for each as instructors and dates are finalized.)
*Team Pricing is only available for staff from the same company and employed by a single office where an NAA member is employed. To register NAA Non-Members for the summit with Team Pricing at the Membership price, you must call 913-541-8084 to provide registrant information and payment or email education@auctioneers.org for more information.
Cancellation policy: Cancellations must be made in writing at least 2 weeks prior to the course to receive a refund. There is a $50 cancellation fee for this event. Cancellations made less than 2 weeks prior will be entitled to a 50% refund of registration fees. Substitutions are encouraged.