Skip to main content

2022 Tech Tool How-To: Google Conversion Tracking

No Ratings


The live, virtual workshop has ended. On-demand viewing is available through July 2023.

CLICK HERE to access the workshop. Please allow one week for the recording to be available.
(Registration and NAA login required. Scroll to the bottom of the page to register for this workshop.)

2022 Tech Tool How-To: Google Conversion Tracking
Tools like Google Analytics 4 can help you figure out what traffic is coming to your website. But, understanding if the user takes desired actions on your website is what separates successful marketers. Historically, this type of tracking has been difficult, but that's no longer the case! In this virtual, hands-on workshop, you'll discover a simple step-by-step framework that will help you unlock the full potential of traffic to your website so you start making more informed decisions to improve your marketing results. From setting up your first item to track, to advanced tips and strategies on measurement and conversion tracking, this workshop is perfect for marketers who want to maximize the results from traffic to your website.

To participate in the in-class exercises successfully, you will need to have these ready PRIOR to attending the live, virtual workshop:
  • Set up your Google Analytics 4 account
  • Set up your Google Tag Manager account
  • Laptop ready and open to use hands-on during class
  • Ability to share your screen as needed during class exercises
  • Zoom Meeting system check and detailed requirements (including camera and microphone)

PLEASE NOTE: This workshop requires knowledge of digital marketing, Google Analytics 4, and Google Tag Manager, and may require you to place code on your site (if you have not yet installed Google Analytics 4 or Google Tag Manager). If you are unable to follow the technical steps necessary for the in-class exercises, please register and attend with someone who can help you.

Instructor: John D. Schultz, AMM | Grafe Auction Co.


Come back to this same course in the NAA Online Education Center to attend the workshop on the virtual live day or to view the recording afterwards. (Please allow one week for each recording to be posted following the virtual live day.)


To register
for this workshop, click the $$$ button below. To register for another virtual workshop, click here to select the workshops you wish to attend, then complete the registration and payment* for each one. (Please note that registration will open for each as instructors and dates are finalized.)

*Team Pricing is only available for staff from the same company and employed by a single office where an NAA member is employed. To register NAA Non-Members for the summit with Team Pricing at the Membership price, you must call 913-541-8084 to provide registrant information and payment or email education@auctioneers.org for more information.

Cancellation policy: Cancellations must be made in writing at least 2 weeks prior to the course to receive a refund. There is a $50 cancellation fee for this event. Cancellations made less than 2 weeks prior will be entitled to a 50% refund of registration fees. Substitutions are encouraged.