Post-Covid Global Auction TrendsThe live virtual session has ended. On-demand viewing is not available.
Speaker: Dan Pennington, Auction Technology Group
Now, over two years since COVID-19 changed the world, how have auctioneers adapted their businesses? Which adaptations were temporary, and which have continued? What is the new ‘best practice’ for doing business online and how has growth online raised the bar for industry standards? How do international auction markets compare to the US? Are there learnings to be taken from other industries / geographies as the world moves past COVID? Dan Pennington of Auction Technology Group will share business trends in 2022 from the varied and insightful perspectives of 4,000 auctioneers, who collectively run 70,000 auctions per year.
By attending this educational session, you will be able to:
- Audit your auction business (tools, processes, auction methods and online security) and identify potential areas for improvement towards industry standards
- Analyze and compare your online best practices against competitors
- Adopt digital marketing best practices to attract new sellers and bidders to your services
- Leverage analytics to focus your sales and marketing efforts while maximizing your reach