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Post-Covid Global Auction Trends

The live virtual session has ended. On-demand viewing is not available.

Speaker: Dan Pennington, Auction Technology Group
Now, over two years since COVID-19 changed the world, how have auctioneers adapted their businesses? Which adaptations were temporary, and which have continued? What is the new ‘best practice’ for doing business online and how has growth online raised the bar for industry standards? How do international auction markets compare to the US? Are there learnings to be taken from other industries / geographies as the world moves past COVID? Dan Pennington of Auction Technology Group will share business trends in 2022 from the varied and insightful perspectives of 4,000 auctioneers, who collectively run 70,000 auctions per year.

By attending this educational session, you will be able to:  

Audit your auction business (tools, processes, auction methods and online security) and identify potential areas for improvement towards industry standards
Analyze and compare your online best practices against competitors
Adopt digital marketing best practices to attract new sellers and bidders to your services
Leverage analytics to focus your sales and marketing efforts while maximizing your reach

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Contributors

Dan Pennington

Dan has been with ATG since 2011 occupying a variety of commercial leadership roles. Previously heading up the Industrial & Commercial Division in Europe, he relocated to the US in 2018 as Managing Director of BidSpotter.com.
Having spent his entire career in technology and digital marketing, prior to ATG Dan worked in Cambridge, UK and Washington, D.C. for the American Association for the Advancement of Science (AAAS). There he specialized in aligning digital marketing campaigns with the strategic goals of multi-national scientific corporations throughout EMEA, APAC and North America.
Dan brings a deep understanding of eCommerce best practice and is committed to helping auctioneers optimize the online aspect of their business.