VIRTUAL Auction Marketing Management (AMM)
Must attend all sessions to complete this course.

Making your marketing more effective and relevant is key to advancing your auction business – from exposure to profits. You must create and implement a comprehensive marketing strategy with modern techniques. This course is designed to take your business to a marketing level beyond a simple website to implementing effective targeted marketing strategies using various channels. You will learn how to improve marketing campaigns, digital ads, audience targeting, brand identity and search engine optimization (SEO), as well as manage your reputation, conduct data-based market research and effectively utilize dynamic digital tools.

Upon completing this course, you will be able to:

1. Describe your marketplace and brand identity and how it impacts your business and marketing
2. Define a comprehensive marketing strategy utilizing modern techniques for any media form
3. Implement effective media and auction marketing content best practices
4. Put into practice systems and processes to improve efficiencies
5. Effectively use digital tools and data to complete applicable market research
6. Analyze data to improve current and future marketing campaigns
7. Determine when and how to use paid and organic marketing channels
8. Improve digital content and targeting for increased search engine optimization (SEO) and website engagement

VIRTUAL Auction Marketing Management (AMM)
Dates: Wednesdays and Fridays, September 9, 14, 16, 21, 23, 28, and 30, 2022
Time: 9:00 a.m. - 12:00 p.m., Central Time (with breaks)
Location: Click "AMM Designation Live Virtual Classes" below

Instructors:  Billie Jo Schultz, CAI, AMM and Sara Rose Bytnar, CAI, AARE, AMM, BAS

Billie Jo Schultz founded Auction Marketing Partners to assist auctioneers in effectively marketing their auctions. Billie Jo is a proud member of the National Auctioneers Association and has over 13 years experience. She has obtained the Certified Auctioneers Institute (CAI) and Auction Marketing Management (AMM) designations.

Sara Rose is a third-generation real estate and fundraising auctioneer. She has grown up in the auction industry as the youngest of five female Auctioneers in her family and is a partner of Beth Rose Real Estate and Auctions. Sara studied Communication at Bowling Green State University with a focus in advertising and promotions. She holds the Certified Auctioneers Institute designation, was the 2012 Rose Award recipient, and the 2017 International Auctioneer Champion. Sara is also involved at the national and state level. She is a member of the NAA Promotions Committee and President-Elect for the Florida Auctioneers Association. Sara is also a fundraising auctioneer with Scott Robertson Auctioneers. She began working with the company in 2009 and now represents the company across Florida helping charities exceed the financial goals.