As an AMM designation holder, you are already using “Auction Marketing Management” (AMM) techniques to advance your auction business. Now it’s time to dig deeper into advanced marketing management and digital prospecting. This course will show you how to implement new advanced techniques and use advanced digital tools to take your auction marketing to the next level through analytics, remarketing and search engine optimization (SEO). You will learn how to be more effective in creating successful campaigns and custom audiences, improving content and SEO and increasing traffic and conversions. You’ll master data analysis, tracking and metrics to prove your marketing effectiveness to clients, customers and employers.
Upon completing this course, you will be able to:
- Enhance marketing campaigns for brand awareness and long-term strategy
- Create effective prospecting campaigns to reach sellers
- Measure marketing campaign success through conversion tracking and data metrics
- Implement advanced and automated media techniques, ad strategies and system efficiencies
- Identify and develop new auction market opportunities
- Improve content and metadata to increase search engine optimization (SEO) and organic traffic
Time: 1:30 - 4:30 p.m., Central Time
Location: Click "AMM NEXT Live Virtual Classes" below
Instructor: John Schultz, AMM
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As an over 20-year auction veteran John has experienced firsthand the impact changing consumer trends have in the auction industry. John leverages this experience on a daily basis as the Chief Marketing and Technology Officer for Grafe Auction, a Minnesota based commercial and industrial auction company. In this role, he specializes in maximizing prices through the use of data-driven, predictive marketing campaigns that appeal to a wide range of consumers. In addition, John is one of the lead instructors for the National Auctioneers Association of the premier auction marketing designation Auction Marketing Management. John's service to the auction industry includes serving as Director of the National Auctioneers Association, the 60th President of the Minnesota State Auctioneers Association in 2009, and Charter President of the Minnesota State Auctioneers Foundation. He is also the 2009 recipient of Golden Gavel Award for outstanding service to the auction industry. |
