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Description
Live Virtual Session: Thursday, October 13 @ 1:30 p.m., Central time
1:15 p.m. - Virtual "Doors" Open
1:30 p.m. - Virtual Session
4:30 p.m. - Session End
Contributors
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John D. Schultz, AMM
As an over 20-year auction veteran John has experienced firsthand the impact changing consumer trends have in the auction industry. John leverages this experience on a daily basis as the Chief Marketing and Technology Officer for Grafe Auction, a Minnesota based commercial and industrial auction company. In this role, he specializes in maximizing prices through the use of data-driven, predictive marketing campaigns that appeal to a wide range of consumers. In addition, John is one of the lead instructors for the National Auctioneers Association of the premier auction marketing designation Auction Marketing Management. John's service to the auction industry includes serving as Director of the National Auctioneers Association, the 60th President of the Minnesota State Auctioneers Association in 2009, and Charter President of the Minnesota State Auctioneers Foundation. He is also the 2009 recipient of Golden Gavel Award for outstanding service to the auction industry.