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NAB Podcast 84: Sales Strategies for Managers and Sellers

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Description

Stalwart NAB Small Market Television Exchange speaker Jim Doyle of Jim Doyle & Associates details various sales techniques, offers strategies for upselling and discusses the common traits of the most successful sales teams.

Contributors

  • Josh Miely

    As Director of Education, Industry Affairs for the National Association of Broadcasters Josh serves as the host and producer of The NAB Podcast and The Radio Show Podcast. He is also a producer of NAB PILOT Technology Webcasts designed for the association’s radio and TV membership and a producer of conference education. 

  • BJ Corriveau

    BJ Corriveau rejoined the NAB in May 2011. In her role as vice president of Radio Operations, BJ assists in developing and carrying out department policy. She is also responsible for planning, budgeting, coordinating and implementing NAB Show and Radio Show convention programming and events, seminars and other radio member services.

  • Jim Doyle

    Jim has presented marketing workshops for business people in over 500 cities across the country. His signature program, UPGRADE Selling®, is based on the philosophy that every business is different and in order to be successful selling advertising, you must first help the advertiser’s business be successful by diagnosing the business owner’s needs and goals, and tailoring the advertising to accomplish those goals. He is author of the books, Don’t Just Make a Sale, Make a Difference and Prime Time: Transforming Your TV Sales Staff Into A Sales FORCE.