The advertising community is becoming aware of the potential of Next Gen TV using the ATSC 3.0 standard. But so far, much of the discussion has been quite high-level. In this fast-paced webcast we begin to dig a little deeper into what broadcasters, ad-tech, marketers and agencies are expecting to see, and how this new paradigm can drive value and revenue growth to the sector.
Moderator: Skip Pizzi, VP, Technology Education, NAB
Panelists: Rick Ducey, Managing Director, BIA Advisory Services
Sarah Foss, SVP, Strategic Initiatives, FreeWheel Advertisers
George Leon, Chief Strategy Officer, Hawthorne
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