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Rethinking TV Advertising with ATSC 3.0


The advertising community is becoming aware of the potential of Next Gen TV using the ATSC 3.0 standard. But so far, much of the discussion has been quite high-level. In this fast-paced webcast we begin to dig a little deeper into what broadcasters, ad-tech, marketers and agencies are expecting to see, and how this new paradigm can drive value and revenue growth to the sector.

Moderator: Skip Pizzi, VP, Technology Education, NAB
Panelists: Rick Ducey, Managing Director, BIA Advisory Services
                  Sarah Foss, SVP, Strategic Initiatives, FreeWheel Advertisers
                  George Leon, Chief Strategy Officer, Hawthorne

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