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Next Gen TV on the Rise - An Exploration of Recent Developments


The 2018 NAB Show provided an exciting opportunity to witness ATSC 3.0 developments in action. There were a myriad of demonstrations by different parties. Whether it was over-the-air reception in an autonomous shuttle, interactive content being delivered over-the-air, or a demonstration showing interoperability of ATSC 3.0 applications across multiple TV set manufacturers, NAB Show was a proving ground for what is possible with this new standard.

Next Gen TV on the Rise provides viewers with an overview of the ATSC 3.0-related technologies that were demonstrated at NAB Show, a discussion of the lessons learned, and a look towards what comes next.

  • The webcast will include discussion of the following 2018 NAB Show presentations:
  • Over-the-air reception of Next-Gen TV in an autonomous shuttle
  • Advanced ad targeting and insertion
  • Over-the-air interactive application delivery
  • Interoperability of ATSC 3.0 applications across set manufacturers
  • Advanced emergency alerting
  • Next-Gen TV testing in progress or planned
Next Gen on the Rise is the second in a quarterly series of webcasts on ATSC 3.0 intended to keep you informed about developments in Next Gen TV.

Our panel includes:
  • Skip Pizzi, Vice President, Technology Education and Outreach, NAB (moderator)
  • Fiona A. James, Deputy Director, AWARN Alliance
  • Mark Richer, President, ATSC
  • So Vang, Vice President, Advanced Technology, NAB

NAB Members: FREE
Nonmembers: $99
Learn more about NAB membership.