Hundreds of broadcast websites have implemented the new Accelerated Mobile Pages (AMP) format for fast-loading mobile content which receives special treatment in Google search. However, AMP optimization is a work in progress for many broadcasters - and others are not yet AMP-enabled. We'll unpack the benefits and challenges of AMP, answer common questions, and offer best practices for publishers considering internal and outsourced AMP solutions. There will be plenty of material for publishers at all stages of AMP implementation - from beginners to advanced adopters.
Our panel includes:
- John Clark, Executive Director, PILOT
- Barb Palser, Chief Product Officer, Relay Media
- Jason Sigalos, Publisher Development, Emerging Platforms, Google
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