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NAB Podcast 78: Keys to Landing More Digital Ad Dollars

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Description

Steve Bookbinder, co-founder and CEO, Digital Media Training joins us from the 2018 Small Market Television Exchange for an extended look at digital ad sales for broadcasters including what stations should be offering clients and what ad categories are currently utilizing digital the most.

Contributors

  • Josh Miely

    As Director of Education, Industry Affairs for the National Association of Broadcasters Josh serves as the host and producer of The NAB Podcast and The Radio Show Podcast. He is also a producer of NAB PILOT Technology Webcasts designed for the association’s radio and TV membership and a producer of conference education. 

  • BJ Corriveau

    BJ Corriveau rejoined the NAB in May 2011. In her role as vice president of Radio Operations, BJ assists in developing and carrying out department policy. She is also responsible for planning, budgeting, coordinating and implementing NAB Show and Radio Show convention programming and events, seminars and other radio member services.

  • Steve Bookbinder

    Steve Bookbinder has delivered more than 5,000 workshops and speeches to clients all over the world. He has trained, coached and managed more than 50,000 salespeople and managers and adds to those numbers every week. Through Steve, participants learn the best practices of today’s most successful sellers and managers across industries.