The Transportation Services team at UC Davis took no respite from the COVID-19-induced reduced operations. Instead, they took the opportunity to invert the Campus Parking paradigm by UC Davis, developing and implementing a Daily Rate parking program that eliminates most monthly and annual permit options. Inverting the paradigm was not without challenges. The entire business model had to be entirely rethought and adapted. We describe this journey as a curved roadway. We have made several lane changes over the past year and one significant detour. Even still, UC Davis is still making adjustments and learning lessons.