Today’s 24/7 news cycle and pervasive social media
present new challenges for education abroad professionals. Stakeholders, both
on and off campus, come to the international office with their opinions and
perceptions about particular locations or recent world events. Whether risks
are unsubstantiated or legitimate, how do international offices address growing
anxiety from students, parents, and the campus community?
In this NAFSA e-Learning Seminar, presenters will discuss managing perception versus reality, creating a proactive communication plan that addresses stakeholder concerns, and best practices for preparing your office to manage crisis communication.
After attending this NAFSA e-Learning Seminar, participants will be able to:
- Explain global safety trends affecting perceptions of student health, safety, and security;
- Identify pressures of managing stakeholder opinions and fears;
- Develop a framework for an international crisis communication and messaging plan; and
- Create a messaging strategy.
The content of this seminar will be relevant to educators in education abroad, risk management, or involved with crisis management and communication.