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CR4-709 A Radio Sales Veteran Shares Strategies and Tips on Selling an Intangible! (5-4)

Instructor: Cynthia Lindsey
Total Time: 1.5 hours
CEUs: 1.5
Conference Year: 2019

Course Description
Having had a successful 12-year career in radio sales and management I learned that selling an intangible vs. a tangible product can be fun, easy and rewarding. This class will open your eyes to the simple steps you need to take to take your business to the next level. It takes work, stamina and the desire to achieve so if you have that you can do this!

We will cover the Sales Formula from a pure numbers perspective, visit the Sales Cycle and look at new ideas for generating qualified leads and learn how to overcome the 5 most common objections! The attendee will take away actionable tips and strategies they can implement right away, even if they are an introvert!

Learning Objectives
1. Intro to the Sales Formula to create a road map to business success.
2. The Sales Cycle and Generating Qualified leads.
3. Overcoming Objections and why you may not be getting the business you deserve.

Code Words
Please be sure to listen for and record the code words given during the presentation. The instructor will explicitly verbalize code words periodically throughout the class (i.e. "The first code word is...") Note: Not all instructors give code words. If you do not hear any, please indicate "none given" on the course evaluation.