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CR 4-414 Media Magnet: How to Get Great PR

Instructor: Clare Kumar
Total time: 77 minutes
CEUs: 1.5
Conference Year: 2015

Course Description
You've probably heard that Public Relations is one of the best ways to market your business, but do you know why? More importantly, do you know how you're going to get it? Professional organizer, productivity consultant and product developer, Clare Kumar has built a significant media presence in just a few short years appearing regularly on national television and in major publications. In this interactive and engaging presentation, she will tell you what PR can do for your business, and what it can't do, how to position yourself as an expert and what you need to do to win coverage. It's time to get PR working for your business!

Learning Objectives
1. List the benefits of investing time in PR.
2. Position themselves as an expert.
3. Craft a compelling pitch to win coverage.
4. How to capitalize on PR you achieve.

Code Words
Please be sure to listen for and record the code words given during the presentation. The instructor will explicitly verbalize code words periodically throughout the class (i.e. "The first code word is...") Note: Not all instructors give code words. If you do not hear any, please indicate "none given" on the course evaluation.