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CR 4-623 Turning LIKES into LEADS: Getting More Strategic With Your Social Media (1-4)

4 Course items

Instructor: Mindy Rodenburg 
Total time: 71 minutes
CEUs: 1.0
Conference Year: 2015

Course Description
Sure you have built a large Twitter following and have a thousand fans on your Facebook page, but are they actually converting to solid business? If you aren't making social media a more strategic and integrated part of your overall marketing plan, you're just collecting LIKES!

Learning Objectives
1. The critical pieces to ROCK your social marketing.
2. The secret to getting real results, and reach people who aren't even connected to your page.
3. Stop measuring your success by the wrong numbers by looking at hard facts.
4. How to beef up your content marketing for greater findability and lead conversion.
How to create visuals magnets. Discover our top 3 tools for turning good photos and your quotables into marketing masterpieces and lead magnets.

Code Words
Please be sure to listen for and record the code words given during the presentation. The instructor will explicitly verbalize code words periodically throughout the class (i.e. "The first code word is...") Note: Not all instructors give code words. If you do not hear any, please indicate "none given" on the course evaluation.