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CR 2-217 Show Me the Money! Money Mindset & Pricing Strategies

Instructor: Lisa Montanaro
Total time: 121 minutes
CEUs: 2.0
Conference Year: 2015


Course Description
It's time to talk money! So many business owners bury their heads in the sand when it comes to money and pricing. In order to be profitable in business, you must overcome money mindset issues so that you value your services and charge what you are worth, develop and implement an effective pricing strategy, and make sure that it is a good match for your business model, market and income needs. Learn how to overcome price objections, and figure out whether to engage in bartering, discounts and pro bono offerings. Discover how to implement policies, such as deposits and retainers, that may help you stop leaving money on the table. If you want to know about all things money, this is the session for you!

Learning Objectives
1. Overcome money mindset issues that may be holding you back from charging the value of your services.
2. Learn different pricing strategies that can be used.
3. Weigh the pros and cons of different pricing strategies against your business model, market, income needs, etc.
4. Deal with overcoming price objections from prospects & clients
5. Figuring out whether to engage in bartering, discounts, and pro bono offerings.
6. Learn about different policies, such as deposits and retainers, that may help you stop leaving money on the table.

Code Words
Please be sure to listen for and record the code words given during the presentation. The instructor will explicitly verbalize code words periodically throughout the class (i.e. "The first code word is...") Note: Not all instructors give code words. If you do not hear any, please indicate "none given" on the course evaluation.