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CR 4-415 Rock Your Content

Instructor: Melanie Spring 
Total time: 83 minutes
CEUs: 1.5
Conference Year: 2015

Course Description
Rock Your Content makes marketing professionals and business owners think about their goals, their brand, and gets them outside of their marketing box. With examples of great content marketing campaigns, they'll walk away with homework and a plan they can start on as soon as they're back at the office.

Learning Objectives
1. Examples of great content marketing.
2. What your brand really stands for.
3. Create a plan for your organization.
Motivation to get your whole organization on board.

Code Words
Please be sure to listen for and record the code words given during the presentation. The instructor will explicitly verbalize code words periodically throughout the class (i.e. "The first code word is...") Note: Not all instructors give code words. If you do not hear any, please indicate "none given" on the course evaluation.