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CR 2-628 Digital Eyes: Storytelling through Video Marketing

Instructor: Mindy Rodenburg
Total time: 82 minutes
CEUs: 1.5
Conference Year: 2016

Course Description
Welcome to the human-to-human economy! We're no longer in a business-to-business world. Discover the most popular and effective marketing format for you to connect with ideal clients.

Learning Objectives
1. Video platforms and why they matter [YouTube, Skype, in-app Facebook, Instagram, and Twitter. Plus the live-streaming explosion of Periscope, Blab, and Facebook Live.
2. Tips for on-camera confidence.
A sentence so important you'll use it everywhere in your marketing.
4. The secret to connecting with and growing your community via video broadcasting.

Code Words
Please be sure to listen for and record the code words given during the presentation. The instructor will explicitly verbalize code words periodically throughout the class (i.e. "The first code word is...") Note: Not all instructors give code words. If you do not hear any, please indicate "none given" on the course evaluation.