305 Booming your Baby Boomer Business: Research-based Understanding of this Pivotal Age Group

Baby boomers, roughly in the 50-69 age range, have reached a pivotal point in their lives and face special challenges organizing health, wealth, and legacy information. This means opportunity and impact for specialists in productivity and organizing. You won't want to miss this session where you will glean research-based guidance on better understanding the information management needs of this target group, including initial outcomes of an on-going study that engaged NAPO professionals as participating experts.