What is powerful automation? Imagine. You get a lead from Facebook. Without automation tools, you have to manually add them to a mailing list. Automation tools like IFTTT and Zapier will perform this task for you.

In this presentation, you will create your own Applets and Zaps to automate a system in your business. We will explore which automation tool is right for you and dig deep into the features of IFTTT and Zapier.

Session Objectives:
- Determine which automation tools are right for your needs
- Learn the differences between IFTTT and Zapier
- Create an Applet in IFTTT
- Create a Zap in Zapier
- Streamline a business process

Speaker: Victoria Cook
CEUs: 1.5
Conference Year: 2021