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CR 4-423 How to Get and Keep Media Attention

Instructors: Paula Rizzo & Terri Trespicio 
Total time: 108 minutes
CEUs: 1.5
Conference Year: 2017

Course Description
Join media pros Paula Rizzo and Terri Trespicio in this engaging, info-packed, no-nonsense workshop!

Learning Objectives
1. Create your camera-ready brand by leveraging your skill and personality to stand out from the pack.
2. Craft a killer pitch from your existing content and ideas that snags media attention
3. Learn how to crush it on air—and get asked back!
4. Cultivate strong media relationships that keep you top of mind—and a go-to expert.

Code Words
Please be sure to listen for and record the code words given during the presentation. The instructor will explicitly verbalize code words periodically throughout the class (i.e. "The first code word is...") Note: Not all instructors give code words. If you do not hear any, please indicate "none given" on the course evaluation.