| LinkedIn
is an ecosystem where some thrive, some float along, and others barely have a
pulse. Which one are you and which one do you want to be? What was once basically a social media version of your contacts and then a place to try to get a job is now a TOP location for B2B and B2C marketing that just shouldn’t be ignored! Kathy brings her expertise of working with job hunters and business owners to help better understand the LinkedIn’s foundation and nuances, combine them with marketing strategy and goals, to make this ecosystem less scary, more successful, and more fun! Objectives: • Learn the how building blocks of the LinkedIn Ecosystem (Profile + Network + Engagement) lead to Opportunity • Identify the top ways business owners build and leverage their profile to stand out in their marketing • Create an “Even I can do this!” plan for engagement that establishes your credibility, authority, and magnetism! • While everything discussed will be about leveraging the FREE version, you’ll learn when and why it may be valuable to pay for a premium membership. |