Creating a niche will help you to be more competitive in an ever-expanding marketplace and reduce professional burnout. Engage with a moderated panel of four experienced organizing and productivity professionals to learn how they created their niche business. This session will be an interactive discussion, including pre-submitted questions and live Q&A, case study, and stories to help you identify how to niche down.

Objectives:
• Identify why having a niche can be more profitable
• Discover how being a specialist delivers additional value to your client
• Learn how niching makes marketing super easy and mitigate burnout
• Build the confidence to discover your perfect niche
• Recognize how having a niche helps you gain creditability

Instructor: Lauren Mang, CPO®