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Speaking to the Public through Media: School Nurses as Media Makers

Release Date: 02/04/2019 
Expiration Date: 02/04/2022  
Originally presented as a webinar on January 22, 2019.

Cost: $20.00 / FREE for NASN members 

Upon successful completion of this offering,
participants will receive 1.0 CNE contact hour.
Program Overview
In 1997, the Woodhull Study on Nurses and Media: Health Care’s Invisible Partner found that nurses were cited as sources in only 4% of health news stories in leading print media of the day. Twenty years later, a replication of this study found that nurses were cited as sources in only 2% of health stories in the same publications. A 2018 companion study explored journalists’ experiences with using nurses as sources to identify the factors that make nurses invisible in health news media. This presentation will discuss these studies and examine ways that school nurses can address them. After this webinar, school nurses will be able to take specific steps to become “media makers” on school health, child and family health and myriad other topics.

Learning Outcomes
As a result of participating in this educational activity, I am able to:
  1. Describe the findings of the original and replicated Woodhull Study on Nurses and Media.
  2. Identify barriers to journalists’ using nurses as sources for health news stories.
  3. Identify strategies for addressing the barriers to journalists’ use of nurses as sources.

Intended Audience
This continuing education program is a knowledge-based activity developed to meet the educational needs of registered nurses who are interested in child and adolescent health.

Faculty
Diana J. Mason, PhD, RN, FAAN
Senior Policy Service Professor, George Washington University School of Nursing
Professor Emerita, Hunter College, City University of New York
Producer and Moderator, HealthCetera in the Catskills, WIOX.

Barbara Glickstein , RN, MPH, MS
Public Health Nurse
Health Reporter and Communication Strategist
Health Cetera Media Lab

Faculty and Program Planner Disclosures
NASN must ensure that all educational session content is free of commercial bias and influence. The intent of this disclosure is to provide learners with information on which they can make their own judgments.

The nurse planner, faculty and reviewers disclose the absence of personal financial relationships with commercial interests relevant to this educational activity within the past 12 months.

Accreditation Statement

National Association of School Nurses is accredited with distinction as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

Accredited status does not imply endorsement by NASN or ANCC of any commercial products discussed in this learning activity.

Commercial Support or Sponsorship
This program did not receive commercial support or sponsorship.

Instructions to Complete This CNE Activity
To receive a Certificate of Completion for this course, follow the steps below, and complete and view the full content of the program including the course evaluation.

NASN will conduct an outcome assessment of a sample of participants at a later date. Please be advised that, if you complete this course, you may be asked to participate in this outcome assessment.

Step 1: Enroll in the course through the e-commerce system. Select the Purchase button. You will be directed to the e-commerce system. The item should already be in your shopping cart (look for the shopping cart icon at the top of the e-commerce web page). The cost for this course will be waived for NASN members during the checkout process.

Step 2: Complete and view the full content of the program. Content items are indexed at the bottom of this screen. After you enroll, you will return to this screen. The first content item will be “unlocked” so that you can begin completing the course. Subsequent items will “unlock” as you complete previous items.

Step 3: Print the certificate.