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The Business of Structural Engineering: What You Need to Know to Help You and Your Firm Succeed

The Coalition of American Structural Engineers (CASE) and NCSEA have teamed up to deliver a brand new Web-Based Seminar for you to further develop your management and business skills and apply them to structural engineering and your firm to enhance your profitability. This web-based Business of Structural Engineering Seminar will be delivered over three weeks in three 1.5-2 hour webinars by some of the industry’s top leaders. The Seminar will cover the following topics: marketing, leadership development, contracts and legal language, finance and financial metrics, and project management.

This seminar is critical to practicing structural engineers on the management track or in management at their firm. SEs from across the nation will be participating as you can all learn from industry leaders to set yourself and your firm up for success and enhanced profitability.

The registration fee for the Seminar is $295 for members ($395 for nonmembers), which includes all 5.5 hours of education. Each individual webinar can be purchased separately for $150 for members ($250 for nonmembers). All webinars will be available as recordings!

  • Purchase all 3 webinars in the Seminar and have access to the recordings for 1 Year.
  • Each seminar purchase is per office location. If your firm is operating remotely, contact NCSEA at ncsea@ncsea.com on how to accommodate multiple users from the same location.

Please note: These webinars are not included in the NCSEA Webinar Subscription.

Schedule of Events

Day 1 – September 16, 2020 

Marketing Your SE Firm—Tools for the Structural Engineer at All Levels
James Kent, Principal and Chief Marketing & Communications Officer, Thornton Tomasetti
This presentation will discuss how structural engineers at every level of a firm should be focused on marketing and the influence they can have on their firm’s brand.

Understanding Your Key Financial Ratios to Build Shareholder Value
David Cohen, Managing Director, Matheson Financial Advisors, Inc.
By regularly monitoring key performance metrics that determine profitability and impact shareholder value, you can steer your company to success. The presenter will explain the key financial ratios that drive value. After the session you will have a better understanding of how they are derived, how to interpret and communicate these ratios, and more.

Day 2 – September 23, 2020

Build for the Future: Defining a Career in Structural Engineering
Mark Aden, P.E., S.E., President & CEO, DCI Engineers
Day two will discuss various structural engineering career paths. The presentation will cover the types of opportunities and employers to seek at each stage of your career, critical skills you should acquire, and how to assess your own ambition and sensitivity to risk when setting long term career goals.

Day 3 – September 30, 2020 

Let Your Contract Build the Strong Foundation
Kevin Sido & Elyse Ryan, Attorneys, Hinshaw & Culbertson LLP
Your best services can be easily undermined if constructed on a poor contract. Bargaining for the best agreement can be difficult; an owner-architect agreement already in place can limit your ability to seek the best terms. When the opportunity arises to negotiate top terms, will you know what to accept and what to avoid?

Project Management and Project Financial Indicators
John Geddie, President, Geddie & Associates Inc.
Learn methods of properly scoping a project to ensure fees not only cover costs but provide a sufficient profit to the firm. Discover when and how to use value pricing, the appropriate use of contingency, and how to get clients to pay for additional services.


Purchase Full Series