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Strategy in Action: Strategic Choices


Successful strategy requires making choices and trade-offs. This session will describe the strategic choices firms must make and describe tools they can use to help establish and strengthen their strategy. Understanding these choices will provide the focus necessary for effective strategic thinking at all levels of an organization. Differentiated example firms will be used to illustrate these concepts. Participants will use interactive exercises to help them think through the strategic choices their firms must make to focus and guide their future decision making.


  • Jared Jamison

    Jared Jamison, founder and president of AE Ascend, is an accomplished A/E industry executive with over 20 years’ experience in A/E firm management, operations, financial management and business strategy. After spending the first half of his career in structural engineering, he shifted his focus to the strategy and management of A/E firms. He is a speaker, writer, and adviser on topics of business management and strategy with an emphasis on the A/E industry. Jared is a registered professional engineer with BS and MS degrees in structural engineering from Virginia Tech and an MBA from Virginia Commonwealth University. He has also worked as adjunct faculty for the Virginia Commonwealth University Executive MBA program, teaching business planning.

    See more about my background on LinkedIn.

June 3, 2021
Thu 12:00 PM CDT

Duration 1H 30M

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