More and more of the customer journey takes place online, often outside the reach of your sales team. Yet manufacturing reps are a critical part of your sales and marketing process, as they’re highly-trained with in-depth product knowledge.
In this webinar, Greg Mischio of Winbound will show you how you can reach prospects online by using content to create a “digital twin” of your sales team. He’ll share insights on:
- Integrating your sales team into your content marketing approach
- Creating the most effective piece of content for each stage of the customer journey
- Using content to create “referral” sources, much like your sales team does
The Presenter: Greg Michio, Founder of Winbound Marketing
Greg is a founder, strategist, writer and speaker who decided to start Winbound after working for years as a freelancer doing content marketing for other companies. He has a unique understanding of manufacturing and distribution and will help you implement new ideas into your marketing and sales strategy.