In this course, you will hear from Richard Abramson as he describes the benefits of creating a membership program. In addition, he will explain:
- The benefits of membership programs and why they may differentiate you from your competitors.
- Using a range utilization calculator to determine how much capacity a membership program could fill.
- What elements are included in a membership model.
- Describe the elements of a good membership offer.
- Explain how to manage the expectations of members.
- What membership "churn" is and why it's important.