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Establishing A Robust Range Membership Program

 In this course, you will hear from Richard Abramson as he describes the benefits of creating a membership program. In addition, he will explain:

  • The benefits of membership programs and why they may differentiate you from your competitors.
  • Using a range utilization calculator to determine how much capacity a membership program could fill. 
  • What elements are included in a membership model. 
  • Describe the elements of a good membership offer.
  • Explain how to manage the expectations of members.
  • What membership "churn" is and why it's important.