In this course, you will hear from Richard Abramson as he describes the benefits of creating a membership program. In addition, he will explain:

• The benefits of membership programs and why they may differentiate you from your competitors.
• Using a range utilization calculator to determine how much capacity a membership program could fill. 
• What elements are included in a membership model. 
• Describe the elements of a good membership offer.
• Explain how to manage the expectations of members.
• What membership "churn" is and why it's important.