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Branded Merchandise: First Steps to Maximizing Your Brand and Increasing High Margin Revenue Through It

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Description

Your brand is more than just a logo. In this webinar, we will cover how to elevate and manage your brand and the best practices to consistently increase high-margin revenue through it. Learn the basics of creating a branded merchandise plan for your business including cost-effective strategies that would work best for you. You'll also gain insight on how to apply visual merchandising principles to not only your branded merchandise but across your store to encourage add-on sales and an increased average ticket.

Contributors

  • Sarah Parkhurst

    Sarah has nearly two decades of retail experience with heavy concentration on visual merchandising. In her current role as Director of Business Operations at Ann Arbor Arms, she oversees inventory and purchasing, merchandising, sales floor planning, pricing, HR, marketing and IT operations. Early on, Sarah served as the company's full-time buyer, which included management of all merchandise and sales floor engineering. She was with retail giant Cabela’s for more than 12 years, where she was integral in ensuring the highest quality visual merchandising across departments. While at Cabela’s, Sarah was one of a handful of leaders selected for the Merchandising Experience Project and The Women in Leadership Program. Sarah's passion for retail excellence is rivaled only by her drive to ensure a premium experience for every customer at every level of service.