Description
Peter Drucker, the father of modern thought on business management, said, “The Entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” That is, changes in market conditions can be perceived as an asset and not something to fear. Rather than accepting our fate during a “slow season” we can change our mindset. Perceiving it instead as our “Go season!” we can prepare to make substantial improvements to the outcomes of our business.
In this session, presented by Hank Yacek of Point of Impact Consulting and member of the NSSF Retail Advisory Council, we’ll explore how investing time and effort into improved sales techniques, strategic inventory management, performance metrics trends, and other actionable tactics can help turn what we often see as a burdensome "Slow season" into the opportunity for “Go season!”
Contributors
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Hank Yacek
Hank Yacek has held several roles during his career of more than 30 years, with positions ranging from sales, management and owning his own retail establishment to now owning an industry consulting firm. Yacek began his career in 1987 in a local shop in Waterbury, Connecticut, staying in the firearm retail industry through 2004 when he opened his own store in Lexington, Kentucky. He eventually graduated from the retail side of the industry and leveraged his retail expertise while working as director of retail development for a large firearm distributor. Today, Yacek operates Point of Impact Consulting, which is dedicated to working with and growing the firearms industry and promoting success at all levels.