First Shots: Boost Participation on Your Range and Save Money
Learn how this turnkey program can help you introduce or reintroduce people to the shooting sports. Even if you already have an introductory program, First Shots can...
First Shots: Boost Participation on Your Range and Save Money
Learn how this turnkey program can help you introduce or reintroduce people to the shooting sports. Even if you already have an introductory program, First Shots can...
Detecting and Preventing Straw Purchases | Don't Lie for the Other Guy
These scenario-based videos can help educate firearm retailers to be better able to identify and deter illegal straw purchases and to raise public awareness that straw...
Firearm Industry Marketing & Sales Strategies Webinar Series
Marketing and sales training to help firearm industry businesses raise the bar for their customers and stay competitive in their market.
Sales Training Series for the Firearm Industry Retailer (2022)
Join NSSF Range & Retail Consultant, Hank Yacek to learn why you should avoid putting your marketing efforts on cruise control during market surges and instead...
NSSF Range-Retailer Business Expo Education
Seminars and panel discussions from the NSSF Range-Retailer Business Expo all delivered by successful range/retailers and other industry experts. Topics range from...
Retail & Indoor Range Operating Tactics in the COVID-19 Era
Paul Bastean, Managing Director and Principal Owner of Ultimate Defense Firing Range and Training Center, discusses tactics to help your firearms retail and indoor...
Engaging Buyers and Members and Maintaining Training Programs in the Age of COVID-19
It’s the question on many range and retailers minds...how do we keep those first time buyers and our long-term members engaged during the era of COVID-19? During this...
Am I Liable? The Changing Landscape of Liability in the COVID-19 Era
RESPONSE TO COVID-19: In this 60 minute webinar, Jay Porter from the Bradley Law Firm will answer three of the most pressing questions NSSF has been asked from their...
Marketing Range Training Programs
Presented by Rob Pincus, this course focuses on the essential strategies you can employ to engage your stakeholders in marketing your range training programs. (4 modules)
Membership Trends
Presented by Hank Yacek and Doug VanderWoude, this course takes you through current trends in memberships in the firearms industry. (1 module).
Social Media 101
Presented by Michelle Scheuermann and Melissa Bachmann , this course will help you clarify and narrow your focus in the use of social media marketing, increasing your...
How to Navigate NSSF® eLearning
Need to know how to use the NSSF® learning management system or how to navigate an eLearning course? Start here. (1 module)
Marketing: The Path to Better Measurement
Are your online marketing efforts really working? Well, in this module, online marketing expert Klint Rudolph will take you step by step through the tools and...