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How to Build a Brand for Your Orthodontic Practice


How do you take the vision you have for your practice and translate that to your team, to their daily execution, to your customers experiences, and to your community? In this webinar, Dr. Bovenizer shares the critical lessons he’s learned in building his brand, and in mentoring numerous practices as they shape and grow their own. Ultimately, he outlines three simple phases for execution and provides specific examples of how he got where he is and what’s working today to grow his unique and thriving practice by “being a brand.”

CE: 1 Credit

Key Learning Objectives:

  • Review the core principles for building and maintaining a brand for your business
  • Define the purpose of branding—it is much more than a logo or color
  • Explore the 3 phases of where to start branding—Discovery, Identity, and Execution
  • Learn how to be the CEO of the brand

Dr. Bovenizer is a paid speaker for Ormco Corporation. The opinions presented in this program are those of the lecturer(s). Ormco is a medical device manufacturer and does not dispense medical advice. Patient results may vary. Clinicians use your own judgment in treating your patients.


Ormco Corporation is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental educations. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Ormco Corporation designates 1 continuing education credit for this course.

The Physicians Sunshine Act requires that manufacturers report transfers of value to the physicians (such as educational programs, meals, etc.) to the Federal Government. The report includes identifying information about the physicians, including their name, business address, specialty, NPI and license number, the nature and amount of the transfer, and any explanatory details. In accordance with the Sunshine Act, it is required by law that the transfer of value ($24.00) of this admission to this Ormco event, if provided to an attending Healthcare Provider, will be disclosed to the Federal Government. Other rules and restrictions may apply.



  • Dr. Todd Bovenizer

    A recertified diplomate of the American Board of Orthodontics, Dr. Bovenizer earned his DDS and certificate in orthodontics from West Virginia University School of Dentistry. In private practice, he is past president of the North Carolina Association of Orthodontists and the Summit 360 Study Club. He has lectured nationally on the Damon System, is a Damon Mentor, and has been published in the JCO and other orthodontic journals. Dr. Bo’s office is a popular site for professionals in the field to study the Damon system and his dynamic culture.

June 10, 2020
Wed 4:00 PM PDT

Duration 1H 0M

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