Learn how to leverage data and analytics to target high-value prospects and optimize your marketing investments.

As the orthodontic industry recovers from COVID-19, it will be more critical than ever to find new patients to drive starts in your practices. This webinar will help you understand new approaches to customer segmentation and patient acquisition.

Key Learning Objectives:

• Learn a new approach to maximizing Marketing ROI and increasing new patient calls
• Understand and locate your ideal “consumer personas” who are more likely to say yes to orthodontic treatment
• Utilize persona data to better understand your marketplace and the available population of prospects surrounding your practice
• Segment your prospect population to better understand key decision-making drivers such as technology, convenience or discounting

The opinions presented in this program are those of Ryan Moynihan, CEO of Gaidge LLC. Ormco is a medical device manufacturer and does not dispense medical advice. Patient results may vary. Clinicians use your own judgment in treating your patients.


The Physicians Sunshine Act requires that manufacturers report transfers of value to the physicians (such as educational programs, meals, etc.) to the Federal Government. The report includes identifying information about the physicians, including their name, business address, specialty, NPI and license number, the nature and amount of the transfer, and any explanatory details. In accordance with the Sunshine Act, it is required by law that the transfer of value ($12.00) of this admission to this Ormco event, if provided to an attending Healthcare Provider, will be disclosed to the Federal Government. Other rules and restrictions may apply.


Notes:
CE Credit is not offered for this webinar
Original Release Date: 06/10/20
Review Date: 06/10/20
Expiration Date: 06/10/23
MKT-20-0514