Thank you This live web event has ended. Thank you for attending. Contributors Kalup Alexander Kalup Alexander is an award winning digital marketing strategist with over 15 years in the search marketing space. Kalup thrives on creating digital marketing campaigns that drive demand and deliver a strong ROI. His professional experience features successful stints in health care, automotive (Toyota) and work on the digital agency side with several well-known brands including The NFL, Netflix, Toshiba, KFC, and Epson America among others. Kalup holds a B.A. in Business Marketing and Media Communications from Oregon State University and in his free time can either be found on an outdoor excursion with his wife and two young sons or passionately rooting on the Beavers, Lakers, Angels and LA Rams.*Kalup Alexander is a paid consultant for Ormco through our Marketing Agency. Marketing Strategies are suggestions only and not guaranteed.