Using Search Marketing to Attract New Patients and Grow Your Practice

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Description

Learn actionable insights to take your search marketing strategy to the next level by creating keyword segments based on your audiences frame of mind.

Using the power of storytelling we will discuss ways doctors can implement keyword and content strategies in order to help build consumer awareness and drive new patient leads.

Key Learning Objectives:

Keyword Targeting Strategy

Learn Decision Journey Mapping

Content Marketing Techniques

Creating Organic SEO & Paid Search Synergy

MKT-21-0583

Contributors

Kalup Alexander

Kalup Alexander is an award winning digital marketing strategist with over 15 years in the search marketing space. Kalup thrives on creating digital marketing campaigns that drive demand and deliver a strong ROI. His professional experience features successful stints in health care, automotive (Toyota) and work on the digital agency side with several well-known brands including The NFL, Netflix, Toshiba, KFC, and Epson America among others. Kalup holds a B.A. in Business Marketing and Media Communications from Oregon State University and in his free time can either be found on an outdoor excursion with his wife and two young sons or passionately rooting on the Beavers, Lakers, Angels and LA Rams.

Thank you

Description

Contributors

Kalup Alexander