In the digital age, the importance of a strong online presence for orthodontic practices cannot be overstated. However, many orthodontists struggle to understand how to evaluate and enhance their digital footprint effectively. This webinar is designed to bridge this gap.
The session provides a comprehensive exploration of the key elements that constitute a robust online presence, from website optimization and Search Engine Optimization (SEO) to social media engagement and online reviews. It offers orthodontists actionable insights into understanding how their practice is currently perceived online, and what they can do to improve this perception. *Financial Interest

1. Understand the components of a robust online presence: Participants will gain a comprehensive understanding of what constitutes a strong online presence for an orthodontic practice. This includes website optimization, SEO, effective social media engagement, and the role of online reviews.
2. Analyze and evaluate their current online presence: Through the use of advanced tools and techniques, participants will be able to evaluate the effectiveness of their existing online presence, identify areas of strength, and highlight opportunities for improvement.
3. Implement strategies to enhance their digital visibility: Participants will learn practical strategies to boost their practice's online visibility. This includes SEO tactics, content creation tips, social media engagement strategies, and methods to encourage positive online reviews. They will understand how to apply these strategies to their practice to attract and retain patients.

Beth Leach has worked in the orthodontic marketing field for over 20 years. Beth has generated growth in more than 2000 orthodontic practices. She is an expert in combining the latest online marketing strategies with the most effective traditional modes of practice promotion to generate high level practice growth. Beth is a highly regarded speaker who has presented at hundreds of meetings including at the American Orthodontic Association, PCSO, RMSO, MASO, SWSO Annual Meetings as well as at numerous corporate meetings including the Damon Forum, Invisalign Summit, OrthoEase, Ortho2, Tops and Cloud 9 Users Groups and more.

 1 CEU Credits

The Pacific Coast Society of Orthodontists does not review or approve of, or necessarily agree with, the topics, speakers and presentations set forth in this program. As such, by virtue of your attendance at this program, you acknowledge that any and all actions taken by you based upon such topics, speakers and presentations are undertaken by you at your own risk, and you further agree to hold the Pacific Coast Society of Orthodontists harmless from any and all liability in relation to the same. The Pacific Coast Society of Orthodontists encourages you to make your own independent judgment as to the topics, speakers and presentations, and to rely on the advice of professionals as appropriate, in making decisions in relations thereto.