Description
In the last five years, orthodontics has changed rapidly on the clinical and business front. There have been phenomenal updates to technology that allow for increased efficiency and excellent clinical results. But we are also dealing with market forces that aren’t all driving us in a positive direction, like increased numbers of orthodontic practitioners and unconventional business models delivering orthodontic care. Running a successful orthodontic practice requires that we learn not only the clinical techniques, but also the business principles to help us manage the changing market. In this talk, there will be a study of successful businesses outside of our industry. We will learn by discussing their struggles and eventual success via creative decision making and good business sense. Topics will include, dealing with increasing competition, marketing strategy, creating culture, and how to hire the “right” people for your business.
OBJECTIVES:
1. Strategies to create your office culture and get your team on board.
2. Learn a different mindset for hiring new team members.
3. Create marketing strategies from a different point of view.
Contributors
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Dr. Courtney Dunn, DDS, MS
Dr. Courtney Dunn is a practicing orthodontist, wife, mother of three and the Founder of Women in Orthodontics®. Described as smart, ambitious, opinionated and a force of nature, Courtney has won the Milo Hellman Award, served as President of the Arizona State Orthodontic Association, and been interviewed by such diverse media sources as National Public Radio (NPR) and Fox News Channel. Originally from Phoenix, Courtney attended the University of Michigan for dental school and orthodontics. After she and her husband (Matt, who is also an orthodontist) finished residency, she stubbornly decided to move back home and open from scratch even though the orthodontic market in Phoenix was completely saturated and every orthodontist and dentist told her she should go someplace else. The wisdom of what was already a questionable decision became even murkier a year later, when the Great Recession decimated the real estate and job markets in Phoenix forcing many dental and orthodontic practices in the Phoenix area out of business. Through intense study and implementation of proven business and innovative marketing strategies, they were able to build a highly successful, multi-location orthodontic practice and now teach across the US and Canada so others can be successful as well.