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In the last five years, orthodontics has changed rapidly on the clinical and business front. There have been phenomenal updates to technology that allow for increased efficiency and excellent clinical results. But we are also dealing with market forces that aren’t all driving us in a positive direction, like increased numbers of orthodontic practitioners and unconventional business models delivering orthodontic care. Running a successful orthodontic practice requires that we learn not only the clinical techniques, but also the business principles to help us manage the changing market. In this talk, there will be a study of successful businesses outside of our industry. We will learn by discussing their struggles and eventual success via creative decision making and good business sense. Topics will include, dealing with increasing competition, marketing strategy, creating culture, and how to hire the “right” people for your business.
OBJECTIVES: 1. Strategies to create your office culture and get your team on board. 2. Learn a different mindset for hiring new team members. 3. Create marketing strategies from a different point of view.