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Leveraging intangible assets to build a competitive edge

Description

Today, more than 87% of company value resides in intangible assets, however these are largely absent from balance sheets and risk registers. If 87% of value (and virtually all earnings growth) is driven by intangible assets, then it makes sense that intangible assets are now a major source of company risk. Failing to identify, manage or mitigate the risk around these critical assets can lead to catastrophic results.

This webinar will cover:

  • What are intangible assets and why are they important
  • How to identify and leverage your intangible assets to build and protect a competitive edge
  • The key intangible asset risks and how you can mitigate these

Webinars are free for RIMS members and $50.00 USD for non-members

Contributors

  • Paul Adams, Chief Executive Officer, EverEdge Global

    Paul Adams is the CEO of EverEdge, a global intangible asset advisory, valuation and transaction specialist. EverEdge helps companies and investors unlock their competitive edge by identifying, valuing and monetizing their intangible assets.

    Paul has been ranked as one of the top intellectual property strategists in the world for the last six years running and was the recipient of the Global IP Leader Award in 2012. Since embarking upon his technology commercialisation career in the late 1990s, Paul has worked with some of the world’s leading technology companies.

    Paul's areas of expertise include intangible asset strategy, valuation, risk management, due diligence and securitisation as well as technology commercialisation, sale and licensing.
    Before founding EverEdge in 2003, Paul served as Intellectual Property Manager for Brunswick New Technologies (formerly Navman). As one of the world's leading manufacturers of GPS technology and consumer electronics devices, Brunswick New Technologies’ revenues exceeded US$500 million. During this time Paul was responsible for a multi–million dollar intellectual property portfolio and budget and he managed the intellectual property outputs of more than 500 engineers and scientists.
    Other career highlights include developing and managing The Icehouse Incubator, the University of Auckland's technology incubator. He developed the incubator from an empty warehouse to hold 15 high technology companies. The Icehouse incubator has been named by Forbes Magazine as one of the top 10 technology incubators in the world and was the only incubator to make the list from outside the United States. Paul has also worked in Silicon Valley, where he co-founded a technology start-up company and raised venture and development capital.

March 7, 2019
Thu 1:00 PM EST

Duration 1H 0M

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